Case study: Actimizer

Challenge

Actimizer is a leading provider of Lead Relationship Management solutions to sales organizations across Northern Europe. Its clients are among the Scandinavian leaders in communication, finance, IT, and sales & marketing.
The main product, Actimizer LRM, is a Software-as-a-Service solution for B2B, B2C and non-profit organizations to improve the relationship with their customer and potential customers. Client organizations have experienced improvement in sales of no less than 25 per cent on average.
In the summer of 2008, a strategic decision was taken to strengthen the product platform to be able to offer broader functionality to existing and future customers – while not increasing the work and costs associated with implementing a new customer.
A major challenge was that many implementations had been made using separate and increasingly complex code. This increased the cost of maintaining existing clients and made it more complicated to implement new functionality to old and new clients.

Solution

A new COO was hired to strengthen product management, development and delivery of services. The COO turned to Kuadriga for development resources and competence in defining a new product platform.
A .NET Software Architect was sent for one week to work on-site at the Actimizer offices in Copenhagen. The objective was to create the outline of a new software architecture and set the direction for a future team consisting of two more developers.
Upon returning, the Software Architect was responsible for screening candidates for the three person team and deciding on whom to hire in close cooperation with the COO.

Results

Within a few weeks, the Actimizer team within Kuadriga was able to consolidate the experience and code of many previous client deployments.
In parallel, improvements were made to the underlying product architecture to accommodate a broader functionality. At the same time, the product was made more flexible allowing for easier control of features and product variants. This is a strong advantage today as time-to-market for new functionalities has been made shorter.
Customers are experiencing greater stability of the product along with an improved capability to accommodate special wishes.

actimizer

"Kuadriga has enabled Actimizer to meet the needs of our clients faster, more precisely and more economically"

Ulrik Frank Bjerrum, COO

Email:info@kuadriga.com
Phone:+45 8870 4010